“Dream Big” is the concept. With English proficiency, you will make your dream come true,.
In this Ad, Soler is the Celebrity spokespeople for Wall Street Institute, a specialized English language teaching organization in Hong Kong. “Soler” represent different role in the society. With the ability in using good English, you can become any of them and WSI English will make your dream come true.
It was really a fun project and I found lot of pleasure in the process of creating the concept. From initiate the ideas to the end product, from surreal approach to the final functional ad that stay in budget, was really a learning experience to me.